I’m the (Kevin) Bacon of the Salesforce Community – Introducing Guillermo Pedroni

This is the twenty-sixth post in my blog series in which I will feature people I know from the community: Salesforce employees, MVPs, User Group Leaders, Partners, and honestly, anyone who I’m connected with who is willing to share with me the answers to five simple questions. I hoping that this blog series will help everyone out in the community get better connected to others who are either like them, can help them, are nothing like them, can’t help them, or are simply people they haven’t met yet! After all, a stranger is simply a friend you don’t know yet.


For me, one of the greatest strengths of the Salesforce Ecosystem is its people and the connections that are shared.

So, if you are brave enough, even if you’ve never met me in person, fill out this form and I’ll feature you in an upcoming post. (In case I have confused anyone, the questions on the form about our relationship refers to you, the reader, and me, the author, Eric Dreshfield, and not the featured person in this post.) Just beware, by completing the form, you are giving me permission to use that information in a future post, as well as allowing me to interject some of my own thoughts into your responses!

And now I introduce the Salesforce Certified Administrator and leader of the Orange County User Group, Guillermo Pedroni.

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What’s your job title? Senior CRM Applications Manager, Telogis (EFD – So you manage CRM applications? What’s the difference between that and an Administrator?)

What does that mean you do? I manage all things Salesforce related within my organization. We are a wall to wall Salesforce shop. I manage a team of 6, as well as a managed services team off site to keep my day busy. I work with my developers and system admins to listen, guide them and help develop all our internal processes within a multitude of departments. We use Salesforce within literally all departments globally and we develop various process within each department. I provide guidance on all Salesforce related business processes, architect and help deploy these projects. Some days are full of meetings while other days are full of execution. (EFD – Oh…I get it now. You’re like the Owl from the old Tootsie Pop commercials, you are the person who knows all the answers to all the question, or if you don’t know, you do the research and find the answer.)

How long have you been involved with Salesforce.com (as a customer and/or an employee)? I’ve been playing within the Salesforce ecosystem for the last 9 years. I was lucky enough to be in consulting for a while helping other customers implement and expand their usage of the Force.com platform, which really opened my eyes to its full potential. I’ve also lived in a few Salesforce shops as an employee within these orgs further expanding and breaking the image that Salesforce was just a “Sales” tool. (EFD – Wait, you mean Salesforce isn’t just a sales automation tool? Wow, who knew! #Sarcasm, but that’s a real pre-conceived notion for some people.)

Bacon or sausage? Can’t I have both?  Don’t make me decide, but if the zombie Apocalypse comes, definitely bacon!

What’s more important: Who you know, or what you know? Both really. Who you know gets you to figure out what you may know, or need to know. But what you actually know can open you up to who you can or should know. Like all things, you need to balance. (EFD – So that’s a “who” because it leads to the “what” which takes you to “who” that helps you discover “what”? Uh…wow. My head hurts now. Can your draw me a picture?)

How did our relationship start, and when? We met virtually probably in early 2014 via the Success Community and User Group Leaders Community. But we actually met in the real world @ Midwest Dreamin’ 2014! From there, the Salesforce bubble closed in on us more and more even as it expanded. (EFD – I think we may have met in person at a User Group Leader event at Dreamforce 2013, but after the headache I got from the previous question, and you talking about bubbles closing in as they expand, I’m not sure if anything anymore. Now where did I put my Tylenol?)

And now the bonus question – What’s one fact about you that few people know, that will surprise me and my blog readers? Can I cheat and put a few? I’m a brown belt in Aikido, which is a martial art that use indirect motion to deflect and disarm opponents. It’s less about hitting and hurting and more about deflection (but it can really hurt too!). I’ve almost died a couple times before my life as Salesforce person. The two most exciting stories would have been almost falling down a few thousand feet of mountain side after a rock slide I caused, only to be save by my uncle who pulled on my shirt and pulled me up. Then another time that I almost got lost on a Volcano when I was a kid. Both incidents were while I was traveling to Mexico, which my family did every other summer. I also do pro bono work twice a year for 2 random nonprofits to give back to the Salesforce community. (EFD – I’m sure I am not the only one who is glad you didn’t die, and thanks for the pro bono work! There are so many nonprofits out there that could really benefit from using Salesforce, but many of them don’t have the resources to make Salesforce work right for them.)

You can find Guillermo on Twitter.

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